custom equipment and professional retailers
Demo days are one of the most effective tools for golfers to use to learn more about their equipment and their game. These events are put on by the golf club companies themselves, or by me at my practice facility. Sometimes these events are dedicated to the equipment of just one company and other times multiple manufacturers.
Representatives are often on-site to answer questions about equipment along with providing quick swing checks and tips. Those of you who attend can try different shafts, different lofts, different clubs and best of all, demo days are free. When shopping, focus on picking up clubs from different sets made by different brands and noticing how they feel in your hands, their weightiness, your comfort holding them.
Notice the different looks, hold the clubs as if you are preparing to hit a ball, and note what appeals to your eye in the address position and what doesn't.